ROLE: LEAD COPYWRITER / MARKETING DIRECTOR

Served as American Trench’s lead copywriter for three years, leading a two-person team and shaping the voice behind the brand’s growing sock business. Wrote and directed copy across product launches, paid advertising, email campaigns, lifecycle flows, and e-commerce—developing the language used to sell millions of dollars of product.

At the center was the Retro Stripe, our hero sock and a multi-million-dollar seller. I wrote its original product copy and positioning, then carried that voice across years of campaigns and creative. Much of that original language remains in use today.

“The pair you reach for first.”